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All posts tagged "superzoom"


Sunday, July 18, 2010

Nikon Coolpix L110 "Life Series" Superzoom

Posted by Reid Kistler in "Digital Home Hardware & Accessories" @ 03:00 PM

http://www.photographyblog.com/revi...PhotographyBLOG

"The Nikon Coolpix L110 is an affordable 12.1-megapixel camera with 15x optical zoom, sensor-shift Vibration Reduction, HD movie recording with stereo sound and a 3-inch LCD screen with a resolution of 460,000 dots.... Last year when we reviewed the Nikon L100, we found that ... there were quite a lot of things to criticize... so we were naturally curious to find out if its successor, the Nikon Coolpix L110, addressed the issues we had with the older model."

The Nikon Coolpix L110 comes with a famous name brand, and a fairly impressive feature set given its sub-$300 (US) price tag. In addition to the features noted above, the L110 offers High ISO (up to 6400), Nikon's "Best Shot Selector" (which saves the sharpest of up to 10 shots), and promises up to 7 hours of HD movie shooting with lithium AA batteries, while retaining the ability to use regular AAs if needed. The Photography Blog review goes into great detail, and gives the L110 good marks, particularly for Value, although they still find a few areas that could use improvement. The L110 stands at the top of Nikon's "Coolpix Life Series," which consists of 4 models intended to balance enhanced features with relatively low cost and simple operation, and might be a good match for a casual photographer seeking a step up from a basic digital camera. Experienced super-zoom users might prefer a model from Nikon's "Coolpix Performance Series," which add more advanced features - such as Manual Exposure ability - albeit in exchange for a higher price tag.


Thursday, June 10, 2010

Pentax Optio X90 Reviewed by Photography Blog

Posted by Lee Yuan Sheng in "Digital Home Hardware & Accessories" @ 10:30 AM

http://www.photographyblog.com/revi...PhotographyBLOG

"The Pentax Optio X90 is a super-zoom digital camera that looks and feels like a DSLR. Featuring a 26x, 26-676mm lens with a sensor-shift Shake Reduction system, the X90 should cover most photographic bases. Also on offer are a 12 megapixel sensor, 720p HD movies with an HDMI port, electronic viewfinder and a 2.7 inch LCD screen, Aperture-Priority, Shutter-Priority and Manual shooting modes, and a 1cm macro mode."

Another day, another superzoom. Photography Blog takes a look at Pentax's offering and are quite impressed by it. Me? I'll say I'm getting bored of the me-too cameras coming out in this category. Every big photography brand has one, and a few (including the Pentax) are quite similar. Given the zoom progression (20x, 24x, 26x etc) happening in roughly the same time from different manufacturers, I'm inclined to believe that there's one or two ODMs out there making the same camera but customised for each different brand name. The digital camera market is a very competitive nowadays so many of the big brands are willing to sub-contract out the mass-market cameras to cut costs, then do a minimum of marketing and hope enough sales are made based on brand-name recognition. I suspect this brings in a good sum of cash to keep other operations afloat.

On the camera proper: It's got a big zoom, it's not too expensive, um, that's not really more to it. Need long focal lengths on the cheap, get one of these. I personally would take a look at the Fujifilm HS10 because of the potentially better sensor involved, as well as an even bigger zoom ratio, but I won't get my hopes up there as well. Like I said, this area of the market feels a bit tired.


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