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All posts tagged "customization"


Thursday, November 11, 2010

What Happened to Dell's Customization?

Posted by Jason Dunn in "Digital Home Talk" @ 12:00 PM

I don't know about you, but I feel like Dell's customization options have become dramatically restricted over the past year or so - it's like they're trying to get out of the custom, built-to-order computer business and into the "Buy Model A or Model B" business. I can't tell you how many times over the past year I've tried to spec out a computer or laptop and found that I'm locked into a "template" where the CPU, screen resolution, and GPU are locked down - allowing customization of the RAM and hard drive, and that's about it.

Case in point: the above computer is the Dell Inspiron All-in-One desktop computer. My wife's aunt is looking for a new computer, and an all-in-one would have several advantages for her. Dell Canada's email promo talked up the touch-screen aspect, so I assumed that the touch screen was an integral part of the product and included in all versions - it's not. When you go to the product page, there are three configurations you can chose from: Read more...


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