Digital Home Thoughts: A Harbinger of Things to Come: Westinghouse's LVM-37W1 LCD TV

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Friday, January 13, 2006

A Harbinger of Things to Come: Westinghouse's LVM-37W1 LCD TV

Posted by Felix Torres in "ARTICLE" @ 09:00 AM


Conclusion
The Westinghouse LVM-37W1 display is obviously not for everybody. It has its strengths and its weakness, much like every other HD display on the market today, and some may find it interesting while others find it eminently resistible. Me, I’m quite happy. My credit card is a bit less so but it will recover. What started out as a 30-day test has turned into a long term commitment and for now all I can say for certain is: so far, so good.

What cannot be denied is that this is a very unusual product in features and pricing and that its very existence and its origins (which will be explored later in another article) signal a major evolution of the HD market, with far-reaching impact on the competitive balance between the various manufacturers and technologies vying for a piece of the $10 billion-a-year US TV market, regardless of whether this display or its manufacturer prosper or even survive the coming market disruptions. These disruptions did not begin with this company or product but they will not end with it either.

Things are changing. And its not just the price of HDTVs, that is changing; it is the nature of the business that is evolving. It may not be fully apparent yet, but if you look carefully you’ll see that there is an actual realignment going on, not just a price war. 2005 is shaping up as the year that everything changes for HD TV and by this time next year we will all be looking at a very different technological and competitive landscape than the one we were looking at last January when this display was introduced. The business model and the supply-chain processes that made this product possible are a sign that the HD display business has reached a crucial turning point, the beginning of a multi-year process that will completely reshape the TV industry for years to come, regardless of what the fate of Westinghouse or their very interesting product. At the end of this process, the meaning of terms such as High Definition, big-screen, and name-brand will have all changed.

Things are about to get very, very interesting.

References:
CES 2005
LVM-37W1 Quick setup guide
LVM-37w1 User Manual
CMO Panel Specs

Felix Torres is a dabbler in home entertainment electronics and a survivor of both the home computing wars of the 80's and the multimedia wars of the 90's who is currently most interested in home media networks and the North American transition away from broadcast media.

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