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All posts tagged "mtv engine room"


Sunday, January 11, 2009

CES 2009: HP and MTV Engine Room

Posted by Jason Dunn in "Digital Home Events" @ 10:09 AM

Tracy Trachta from HP and SuChin Pak from MTV talk about MTV Engine Room, an HP-sponsored show where young designers from around the world competed to come up with a winning design for a new HP notebook. I'd never heard of this show before - probably because I'm in my 30's now - but I've watched an episode today and it's quite entertaining. It's like a reality show for geeks because you get to see really talented people using technology to create amazing end-results in a short period of time. This video is also interesting if you want to understand how huge companies like HP are trying to connect with the next generation of customers and grow into new markets.The winning notebook design is also shown, though I didn't really like the design at all - I preferred the design from the India team. Filmed at CNTRSTG.


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